Overview
Scurri Track Plus has an integration available for the marketing automation platform Klaviyo. The integration allows for the use of carrier tracking events and associated order information within Klaviyo automated flows.
Integration Set-up
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Within Klaviyo, create a new API key: https://help.klaviyo.com/hc/en-us/articles/7423954176283.
- When generating, ensure Read/Write access is selected for ‘Events’
- Once this key has been generated, it can be provided to your Scurri Track Plus Onboarding Specialist via secure file sharing to be configured.
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As part of the initial configuration, Scurri Track Plus will send through metrics to validate the connection.
- These metrics can be found in Klaviyo by visiting Analytics > Metrics. Filter by ‘API’ and the list of metrics sent from Scurri Track Plus will be visible.
The following tracking events are available to use as metrics:
- Manifested
- In Transit
- Out for Delivery
- Attempted Delivery
- Delivered
- Exception
Supporting documentation is available from Klaviyo:
Creating Communication Flows
Once metrics are being passed from Scurri Track Plus, email templates and flows can be created within Klaviyo.
Email Templates
For each metric, the following order information is available which translates to event properties in Klaviyo. These can be used to personalise the content of your email templates.
| Category | Name | Description |
| Tracking information | Carrier | The name of the carrier. |
| Tracking information | Carrier service | The name of the carrier service. |
| Tracking information | Shipment identifier | The number used to uniquely identify shipments. Required for the tracking page or widget.* |
| Tracking information | Tracking number | The carrier tracking number. |
| Tracking information | Tracking URL | URL to the carriers tracking page, can also be used to reschedule deliveries or as proof of delivery. |
| Tracking information | Estimated delivery date | The estimated delivery date of the shipment ** |
| Tracking information | Shipping method | The chosen shipping method. |
| Order information | Order number | The customer-facing number used to identify an order. |
| Order information | Order value | The total value of the order. |
| Order information | Package count | The total number of packages within a shipment. |
| Order information | Package type | The type of package the shipment has been in. |
| Order information | Custom field 1 and 2 | User-defined fields created on import to Track Plus. |
| Item information | Item count | The total number of items within a shipment. |
| Item information | Item name | The name of an item. |
| Item information | Item quantity | The quantity of an item. |
| Item information | Item SKU | The unique SKU of an item. |
| Item information | Item value | The value of an item. |
| Item information | Item URL | The website URL of an item. |
| Item information | Item image | The image URL of an item. |
| Recipient information | Recipient email | The recipients email address. |
| Recipient information | Recipient first and last name | The recipients first and last name. |
| Recipient information | Recipient phone number | The recipients phone number. |
| Recipient information | Address line 1 and 2 | The recipients destination address line 1 and 2. |
| Recipient information | Ship to city | The recipients destination city. |
| Recipient information | Ship to country code | The recipients destination country code. |
| Recipient information | Ship to postcode | The recipients destination postcode. |
* More information about how to use this field within an email template is available for the tracking page here and the tracking widget here.
** Note that estimated delivery date is passed to Klaviyo in a UTC timestamp format. The format of this can be adjusted within the email template as required: https://help.klaviyo.com/hc/en-us/articles/115005257788.
This event properties for each metric can be added to email templates with the following steps:
- Within Klaviyo, click Content > Templates.
- Open the relevant post-purchase email in the flow editor.
- Click Edit Content > Preview & Test.
- Under ‘Preview Data Source’, filter by ‘Event’.
- Click on the relevant tracking event.
To use the event property in the email template, click on the relevant property and it’s automatically copied to be used within the email template.
Supporting documentation is available from Klaviyo:
Flows
Once email templates have been created, Scurri Track Plus metrics can then be used within Klaviyo flows.
- Within Klaviyo, click on Flows > Create Flow.
- Select ‘Build your own’ and name the flow as desired.
- From ‘Your Metrics’, filter by ‘API’ to view the metrics sent from Scurri Track Plus.
- Select the desired metric from the list and add trigger filters where necessary.
- From there, add the desired actions from the left-hand menu (email, SMS etc).
Supporting documentation is available from Klaviyo:
Testing and Go Live
Supporting documentation is available from Klaviyo: